Sustainability Campaign

This project is a conceptual collaboration between Allbirds, the New Zealand shoe company, and Lululemon Athletica, the athletic apparel company. Allbirds wants to start selling their shoes inside Lululemon in order to promote more sales, and since the ethos of both companies overlap, the collaboration makes sense to benefit both parties. We focused on replicating Allbirds iconic and simple branding but tailoring it to look natural inside of the Lululemon stores.